About BETER

BETER is on an ambitious mission to elevate the live betting experience and to be ahead of the industry trends by improving the player experience. These days, it’s way ahead of the competition, appreciated by the Oceania-based gambling community for its in-house sports and e-sports tournaments.

The company was launched in 2020, with its initial product being BETER Sports. With time, it also added Esports and expanded the line of entertainment-related products a bit more. The company’s content is certified and licensed by the prestigious global regulators, making it available to players from many countries.

Some of the highlights of live services by BETER include zero downtime, multiple currencies (including those used in Oceania), customization of content based on the preferences of online operators, and a stellar version for mobile betting. The community can expect to enjoy up to 400 global esports tournaments per year, more than 40,000 in-house events per month, and a dedicated integrity team.

The developer basks in industry recognition, with its work being acknowledged by multiple awards. These include Esports Betting Supplier 2025 from EGR B2B Awards, Rising Star in Sports Betting by SBC Awards, and Best Sportsbook Provider by SigMa Awards Asia.

Among its entertaining content, the developer also delivered live casino games. While this content did exceptionally well within the BETER portfolio, the decision was made to seek change. The company officially , where live dealer games are separated from the BETER Group, taking control of this branch of content within the network is ICONIC21. It works on expanding the assortment of live dealer games even further by diversifying its signature Gravity Series while also preserving the legacy portfolio created by BETER.

Advantages of BETER 

BETER stands out by offering sportsbook operators a powerful, ready-to-integrate package that’s built for speed, reliability, and non-stop action. Their data-driven odds feeds are designed with real-time betting in mind, ensuring that users can place informed bets with minimal lag. This precision and responsiveness are key advantages in the fast-paced world of live betting. Whether it’s traditional sports or high-tempo esports, the company delivers consistent uptime, sharp pricing, and a wide coverage of events—all wrapped in a flexible, scalable solution.

When it comes to esports, the developer goes beyond just providing odds—they create the content itself. Their proprietary tournaments, like Esports Battle and Virtual Ecomp, allow operators to offer engaging esports events 24/7, even when the official esports calendar is quiet. This always-on model not only keeps users entertained but also helps platforms reduce reliance on third-party tournaments and avoid dry spells in betting activity. Paired with high-quality streams, fast markets, and a player-focused interface, BETER’s esports solutions are ideal for betting sites that want to lead, not follow.

  • BETER Esports = 400 global tournaments with in-play and pre-match content. Players can opt in for ESportsBattle or virtual eComp tournaments. All the data is brought to the studio by its partner, Bayes Esports.
  • BETER Sports is a Sportsoob service with up to 9,500 monthly events from the Setka Cup and the Asian Basketball League.
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Quick Facts

Company Logo:
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Established:
2021
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Oceania-Friendly Live Casinos Using BETER 

Oceania-Friendly Live Casinos Using BETER Many live lobbies in Oceania that offer BETER services do so through white-label solutions or regulated platforms that meet high compliance standards. These online operators often hold licenses from trusted jurisdictions like Curaçao or similar — those that allow them to legally welcome players from Oceania, including New Zealand and neighboring regions.

One of the key advantages of BETER’s technology is how smoothly it integrates into fully operational, feature-rich casinos. These platforms typically support a wide range of payment methods popular in Oceania, including Visa, Mastercard, POLi, Neosurf, bank transfers, and cryptocurrencies like Bitcoin. Whether you prefer fiat or crypto, you’ll find flexible, fast, and secure ways to manage your bankroll.

Another strength is the quality of customer support. Casinos running BETER tend to offer multilingual help, with 24/7 live chat, detailed FAQ sections, and email assistance. Since many of these sites are built with Oceania in mind, support teams often understand local preferences, time zones, and common payment issues.

If you're looking for a reliable site to start with, our database includes a handpicked list of online lobbies offering the reviewed developer. Each one has been vetted for safety, license validity, payment flexibility, and customer service quality.

Another strength is the quality of customer support. Casinos running BETER tend to offer multilingual help, with 24/7 live chat, detailed FAQ sections, and email assistance. Since many of these sites are built with Oceania in mind, support teams often understand local preferences, time zones, and common payment issues.

If you're looking for a reliable site to start with, our database includes a handpicked list of online lobbies offering the reviewed developer. Each one has been vetted for safety, license validity, payment flexibility, and customer service quality.

Live Dealer Accomplishments

Before becoming the engine behind Iconic21’s live gaming experience, BETER had its own line-up of professionally produced live dealer games operating as BETER Live (now ICONIC21). Though the studio has since shifted its focus, its earlier releases still speak volumes about its technical expertise and design quality.

The collection covered all the essentials, including European Roulette and Auto Roulette with full racetrack betting and a smooth user interface. Blackjack fans got the full Vegas-style experience, complete with popular side bets like 21+3 and Perfect Pairs that added excitement and variety to each round. Live baccarat also featured in the mix, offering a clean layout and clearly displayed payout odds, especially useful for those who enjoyed bonus bet options.

Players from Oceania looking for more regional or culturally specific games could try their hand at Dragon Tiger, Teen Patti, Andar Bahar, and Sic Bo. These games were tailored for audiences familiar with Asian card and dice traditions, but their streamlined interfaces and quick rounds also made them appealing to a broader international player base. Their availability in English and the intuitive layouts made them a hit with both newcomers and seasoned gamblers.

What made these games stand out was the reliability of the software and the customizable options for operators. While BETER no longer promotes these titles directly, its past portfolio helped build the foundation for the studio’s current partnerships.

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