Imagine Live Unveils Roulette Leaderboard and 2025–2026 Innovation Roadmap

Imagine Live has introduced a new engagement feature, the Roulette Leaderboard, designed to enhance player participation across its live casino tables. The tool introduces a competitive twist that extends beyond single spins, allowing players to compete for leaderboard positions while operators benefit from deeper retention and customization capabilities.

The Roulette Leaderboard can be easily activated within existing tables, with setup handled through each operator’s account manager. It provides complete flexibility for configuration — from determining leaderboard places and prize structures to custom branding, competition duration, and point allocations based on bet types. Imagine Live noted that operators can deploy the feature on a single roulette table or across their entire network, giving them full creative control over the look and format of the competition.

According to the company, this innovation adds “an extra competitive layer that keeps players engaged beyond individual spins,” offering a customizable promotional tool tailored to operator preferences.

At the SBC Summit 2025 in Lisbon, Imagine Live Group CEO Martin Martirosyan  on the company’s successful showcase of new games, engagement tools, and future plans. “SBC Lisbon was a great event last year, and we immediately committed to attending with a booth by 2025, and we were not disappointed,” he said, adding that the event provided valuable opportunities for spontaneous meetings with partners and potential collaborators.

Martirosyan explained that the company’s focus was to present its current games and outline its roadmap for the remainder of 2025 and the first half of 2026, emphasizing the importance of innovation and global reach. Imagine Live highlighted its latest release, Lucky Wheelionaire, along with a proprietary AI tool that monitors game show hosts in real time to enhance live game quality and engagement. The team also teased a new game show concept still under wraps but reportedly generating strong anticipation.

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Beyond new content, Imagine Live discussed how Chrome Key technology and AI integration are shaping the future of live casino production. “We’re now seeing bonus rounds in contests using CK, saving space and production costs,” Martirosyan noted, describing these technologies as essential for creating dynamic, cost-efficient live content.

The company continues to invest heavily in localized experiences, focusing on Asia, Europe, and Latin America. A new studio — the third in its global network — will feature Portuguese-speaking hosts for Brazil and Spanish-speaking presenters for Latin American markets, enabling culturally resonant live gaming experiences for diverse audiences.

“Our continued expansion in Romania and the upcoming launch of our new studio in Spain reaffirm our commitment to maintaining momentum,” Martirosyan said. He also underscored the company’s dedication to trust and long-term collaboration. “They want to know that their provider is ambitious, constantly expanding, and investing in both new content and innovative marketing tools. We deliver on all of these fronts, which not only strengthens our partnerships but also makes life a little easier for my sales team,” he concluded.

Source:

, linkedin.com, October 2025.