
At the 2025 International Association of Gaming Regulators (IAGR) Conference, UK Gambling Commission (UKGC) chief executive Andrew Rhodes delivered a keynote address that painted a detailed picture of the modern British gambling market — one driven by data, shaped by technology, and increasingly challenged by crypto-based and illegal activity.
Rhodes’ speech, together with the UKGC’s supporting publications, underscored a regulatory approach that is becoming both more evidence-based and more internationally collaborative. His central message: the industry’s evolution in consumer behavior, digital tools, and market complexity demands constant regulatory adaptation.