Soft2Bet Secures 12 EGR Award Nominations, Highlighting Brand Innovation

Soft2Bet, a prominent provider of turnkey solutions in the iGaming sector, has received 12 nominations across various categories at the 2025 EGR Marketing & Innovation Awards, underscoring its wide-ranging impact in both the B2B and B2C domains. The accolades spotlight the exceptional achievements of its standout brands—Betinia and Campobet —as well as its own technological platform, Motivational Engineering Gaming Application (MEGA).

This year’s shortlist features Betinia in five categories: Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). Campobet shares similar accolades, earning recognition for Brand of the Year (B2C), Best CRM Campaign, and multiple innovation-related honors.

Meanwhile, Soft2Bet itself is nominated for Brand of the Year (B2B), and its MEGA platform is recognized in the Innovation of the Year (B2B) category.

These numerous nominations validate Soft2Bet’s forward-thinking approach in a highly competitive and tightly regulated industry. The company’s success in capturing market share and enhancing user retention is rooted in its ability to balance cutting-edge tech with regulatory compliance and local preferences.

Operating 13 individual brands, Soft2Bet has demonstrated its ability to craft hyper-localized strategies tailored to diverse markets. Through a mix of data-driven personalization, creative engagement tools, and adaptable tech infrastructure, brands like Betinia and Campobet have delivered strong growth results. In 2024, Betinia saw gross gaming revenue (GGR) rise by 148%, while Campobet’s GGR increased by 54%. In terms of user retention, Campobet achieved a 128% surge and Betinia followed closely with a 106% boost, largely due to the effectiveness of the MEGA platform.

Soft2Bet’s Chief Marketing Officer, Oksana Tsyhankova, remarked, “By prioritising sustainable, data-driven engagement, customer experience, Soft2Bet and its brands continue to set a high standard for growth in high competitive markets and 12 nominations are a strong proof of our B2B and B2C excellence. Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and centre.”

Soft2Bet has continued to tailor its offerings to match local audience expectations. A notable example is the launch of ELA Bet in Greece, fully licensed by the Hellenic Gaming Commission (HGC). The brand features Greek-language live casino games and slot offerings inspired by classical mythology—such as Medusa’s Madness and Gates of Hades—designed to resonate with regional players.

To reinforce its live casino portfolio, Soft2Bet has joined forces with industry leaders like Evolution, Livespins, CreedRoomz, BetGames, and Playtech, ensuring a versatile and immersive gaming experience that can meet the expectations of players across different territories.

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Soft2Bet’s impressive run of award nominations isn’t limited to its marketing and innovation efforts. The company has also been named a finalist in eight categories at the 2025 Women in Gaming (WIG) Diversity & Inclusion Awards, which will be held on June 5 at London’s Savoy Hotel. These accolades celebrate industry leadership and inclusive culture, areas where Soft2Bet continues to thrive.

The company is shortlisted in categories such as B2B Excellence (Company), Best Diverse Place to Work, Community Engagement, Company of the Year (Supplier), Great Place to Work, and Innovator. In addition, Oksana Tsyhankova has been recognized individually in the Leader of the Year and Positive Role Model of the Year (Supplier) categories.

Source:

, soft2bet.com, May 15, 2025.