Soft2Bet Receives Eight Nominations at 2025 WIG Diversity Awards

Soft2Bet, a prominent provider of iGaming solutions, has been named a finalist in eight major categories at the upcoming 2025 Women in Gaming (WIG) Diversity & Inclusion Awards. Set to take place on June 5 at London’s renowned Savoy Hotel, the awards celebrate outstanding leadership, innovation, and inclusive practices within the global gaming industry. The multiple nominations reflect a period of rapid growth and strategic progress for Soft2Bet, both as a technology innovator and a workplace committed to diversity.

The company’s recognition spans several key areas, with shortlistings for B2B Excellence (Company), Best Diverse Place to Work, Community Engagement, Company of the Year (Supplier), Great Place to Work, and Innovator. On an individual level, Soft2Bet’s Chief Marketing Officer is a finalist for both Leader of the Year and Positive Role Model of the Year (Supplier).

“These nominations are a powerful endorsement of our teams, our strategic leadership, industry impact, and our unwavering commitment to excellence in key European markets where our brands and products consistently deliver top-tier performance,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet.

The nods for Best Diverse Place to Work and Great Place to Work illustrate the company’s strides in building an inclusive internal culture. Women now occupy 60% of the company’s leadership positions, and the team comprises talent from nine different nationalities. These diverse perspectives are encouraged and nurtured through internal programs such as the Culture Squad and the Make a Difference platform, which promote cross-cultural collaboration and inclusive strategic input.

Soft2Bet has maintained a strong focus on expanding its regulatory footprint. Over the past year, it has doubled its EBITDA, acquired new operating licenses in jurisdictions including Ontario, Sweden, Romania, and Spain, and launched new brands in competitive markets like the Nordics. Preparations are also underway for its anticipated debut in the U.S. market through a partnership with Caesars Entertainment in New Jersey. The move will bring Soft2Bet’s license count to 19 across 12 regulated regions.

This expansion is underpinned by the company’s proprietary platform and flagship product, MEGA, a gamification engine that has redefined player engagement since its introduction in 2023. MEGA has played a central role in driving higher customer interaction and boosting revenue for partner operators.

Soft2Bet’s nomination in the B2B Excellence category further underscores its robust portfolio, which includes 13 consumer-facing brands and award-winning technology platforms.

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Soft2Bet continues to tailor its offerings to meet the unique demands of different markets. A recent example is the launch of ELA Bet in Greece, regulated by the Hellenic Gaming Commission (HGC). ELA Bet features Greek-language live dealer games and slot titles inspired by ancient mythology—such as Medusa’s Madness and Gates of Hades—designed to resonate with local audiences.

Additionally, the company has strengthened its live casino segment through strategic partnerships with leading content providers including Evolution, Livespins, CreedRoomz, BetGames, and Playtech. These collaborations ensure a dynamic and engaging player experience, enhancing Soft2Bet’s competitive edge across global markets.

Earlier in 2025, Soft2Bet was also honored with three awards at the European – Global Banking & Finance / Sustainability & ESG Awards. These accolades recognized the company’s commitment to technological innovation, customer value, anti-money laundering (AML) measures, and its adherence to high compliance standards.

Source:

, europeangaming.eu, April 29, 2025.