Get The Latest Live Casino Promotions

Playtech Prioritizes B2B Growth After Snaitech Sale Amid LatAm Headwinds

Posted on May 22, 2025 | 6:22 am
Playtech-shares-fall-after-trading-update-flags-regulatory-headwinds-in-LatAm

Playtech has kicked off 2025 on a strong note, reporting a solid performance across its core B2B business. The first four months of the year showed that the company’s strategic shift toward B2B operations is gaining traction, even as it confronts some regional challenges. A highlight of this strategic pivot was the finalized €2.3 billion sale of Snaitech to Flutter Entertainment on April 30. With this move, Playtech is now focused almost exclusively on B2B, reinforcing its commitment to streamlining operations and maximizing shareholder value.

The sale proceeds are being used in part to fund a €1.8 billion special dividend, which is scheduled for distribution on June 12. In addition to rewarding investors, Playtech will also redeem €150 million in senior secured notes originally due in March 2026, a step aimed at strengthening its balance sheet.

“Our core B2B business has delivered a solid performance in the first four months of the year, with a standout performance in the US,” said CEO Mor Weizer. “Given the strategic and operational progress being made across the business, we remain confident in Playtech’s ability to execute on the exciting growth opportunities over the medium term.”

Read More

US Momentum and Caliplay Drive Revenue

Playtech’s growth in the United States has been driven by rising demand for its live casino and platform solutions. Major partnerships launched in 2024 with Bet365, Rush Street Interactive, and Hard Rock Digital helped propel its B2B business, particularly within its high-performing Live Casino segment.

A key contributor to Playtech’s revenue during the early months of 2025 was its continued collaboration with Caliplay, the joint venture with Mexican operator Caliente. Under a revised agreement that took effect on March 31, Playtech now holds a 30.8% equity stake in Caliplay and benefits from dividends, though it no longer receives additional B2B service fees.

This renegotiated deal effectively ended a long-standing dispute between the two companies regarding unpaid fees. Playtech initially claimed it was owed €34.4 million for services rendered in the first half of 2022. The new arrangement resolves this issue, with Caliplay resuming payment of software and services fees, albeit on different terms.

Read More

Latin America Presents Mixed Signals

Despite upbeat projections for its B2B expansion, Playtech acknowledged obstacles in Latin America. The company identified Brazil’s ongoing shift toward a regulated market and Colombia’s recently introduced temporary VAT charge as notable hurdles. The VAT policy, implemented in February, has caused a 30% drop in Colombia’s online gross gaming revenue.

Still, Playtech expressed optimism about the region’s long-term prospects. It believes the temporary nature of these challenges does not overshadow the strategic value of maintaining a presence in Latin America.

Playtech’s trading update also served as a progress report on its remaining B2C asset, Happybet. This business, which was separated from Snaitech in preparation for the Flutter deal, operates both online and retail betting in Germany and Austria. The company reiterated that the sale process for Happybet is moving forward, with further updates expected.

Top Roulette casinos

200% up to

€500

+ 100 Free Spins

Overall Rating
100

400% up to

$4000

Overall Rating
97

150% up to

$1500

Overall Rating
95
Read More

Leadership Transition and Global Expansion

The company’s annual general meeting marked a leadership handoff, with John Gleasure stepping in as Chairman, succeeding Brian Mattingley. Additionally, Playtech continues to pursue global growth opportunities, including a move into the Canadian province of Ontario through its Eyecon and SkillOnNet brands, and the launch of more than 120 UK-facing bingo sites via ProgressPlay earlier this year.

With regulatory challenges balanced by strong performances in other regions and the benefits of recent structural shifts, Playtech appears poised for sustained growth in its next chapter as a B2B-centric enterprise.

Source:

, igamingbusiness.com, May 21, 2025.

Read More