Eeze’s Q&A: Shaping the Future of Customised Live Casino

Eeze continues to strengthen its position as a next-generation live casino provider by fusing technological innovation with a focus on personalized player experiences. In a recent Q&A with European Gaming, Lai Fatt Chiang, Chief Operating Officer at Eeze, discussed how customisation has become an essential element of live gaming, highlighting the company’s growing influence across international markets.

According to Lai Fatt Chiang, the growing demand for personalised live casino experiences stems from the evolving expectations of players, operators, and suppliers alike. “Customisation is now a strategic necessity in the live casino space, not just a luxury. It is driven by the changing needs of three main stakeholders: suppliers like Eeze, our operator partners, and most importantly, the players,” he explained.

Players in different regions now seek experiences tailored to their culture, language, and pace. As iGaming expands into diverse markets, they are drawn to platforms that feel genuinely local, quickly losing interest in generic or templated content. For suppliers, this shift has intensified competition, pushing companies to differentiate through innovation rather than cosmetic branding.

“At Eeze, our approach is focused on customisation, an area we view as a key differentiator, not through superficial adjustments but via genuinely adaptable, scalable solutions powered by our green screen technology,” said Chiang. “This allows our partners to create distinctive, brand-aligned experiences quickly and efficiently.”

Operators, he added, face similar pressures when entering new jurisdictions. Eeze’s technology offers them the ability to localise and personalise their live casino spaces without the heavy expense of bespoke studios.

Earlier this year, Eeze launched a cutting-edge , a move that marked a significant leap in its technological development. The facility initially hosts a series of blackjack tables and is expected to expand with additional titles. Using advanced Chroma Key systems, the studio allows operators to alter branding, campaigns, or seasonal themes in real time — providing flexibility never before possible in the live casino environment.

Graeme Powrie, Chief Commercial Officer at Eeze, described it as a major milestone: “The launch of our cutting-edge studio is a proud moment for us at Eeze, as we roll out our most high-tech live casino environment to date, based right in the heart of Malta. With best-in-class technology powering our Chroma Key offering, we are confident that this will be a gamechanger for our partners, and allow us to truly push their customised offerings to the next level.”

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Chiang noted that Eeze’s green screen technology gives operators complete control over their live casino setups. “With just a few clicks, they can switch between visual environments, update table layouts, or change language settings instantly,” he explained. This adaptability means a table tailored for players in Malta can be adjusted for a Latin American audience within hours — no production downtime required.

Operators can also introduce promotional pop-ups, brand visuals, and themed overlays directly into the stream, making it easier to run campaigns and events in real time. Chiang added that “as demand increases, operators can expand their offerings quickly and cost-effectively,” underscoring how Eeze’s modular studio model scales efficiently.

Efficiency has been a key priority. “Our studios are designed for modularity, so we can switch out environments or even game types almost instantly, reducing downtime and operational strain,” Chiang said. Investments in scalable infrastructure, especially at the Malta studio, have allowed Eeze to manage more games with greater efficiency and lower costs.

Looking ahead, he believes the next phase of live casino innovation will be defined by intelligent, adaptive environments. “They’ll be crucial. We’re moving towards a world where players expect everything in real time, personalised visuals, gamified elements, instant promotions, and even reactive content,” Chiang remarked. “We see the green screen as the foundation for that future. It gives operators the flexibility to respond to trends, target specific audiences, and evolve without having to start from scratch.”

He concluded that combining this with real-time data and AI tools will redefine what live casino experiences can offer: “Combine this with real-time data and emerging tools like AI, and suddenly, live casino becomes much more than just tables and dealers; it becomes a dynamic, living experience. And that’s where Eeze aims to be, right at the centre of that transformation.”

Source:

, europeangaming.eu, November 5, 2025.