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Imagine Live Prepares for ICE Barcelona Appearance

Posted on January 14, 2026 | 10:21 am
Imagine-Live-gears-up-for-ICE-Barcelona

Imagine Live is preparing for a prominent appearance at ICE Barcelona as the live casino provider looks ahead to 2026 with a focus on partnerships, product development, and continued growth within the European iGaming market. The company will be present at Stand 2J50 during the event, which takes place from 19 to 21 January at Fira Barcelona, using the exhibition as an opportunity to engage directly with operators and industry stakeholders.

ICE Barcelona is widely regarded as a key setting for commercial discussions and strategic planning within the gaming sector. Imagine Live has positioned its attendance around one-on-one meetings, where its team plans to address operator-specific market requirements and outline how its customization capabilities can support different regional and branding needs. The provider is also set to discuss recent product additions, including a new Egyptian-themed game show designed to broaden engagement options within live casino portfolios.

Alongside gameplay concepts, Imagine Live intends to highlight its studio and branding flexibility. These offerings range from fully customized studio builds, which the company says can be delivered within two months, to branded live tables that can be deployed in a matter of days. The provider will also present its AI-based dealer monitoring system, which it uses to maintain quality and consistency as production scales across multiple tables and formats.

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Industry Recognition and Awards Momentum

Imagine Live’s presence at ICE Barcelona follows a period of increasing recognition within the European gaming industry. Toward the end of last year, the company was shortlisted for the European Casino Content Supplier – Under 5 Years category at the EGR Europe Awards 2026. The nomination marked a notable milestone for a provider that has been active for less than five years, placing it alongside longer-established live casino suppliers.

The EGR Europe Awards ceremony is scheduled for 18 February at the Hilton Malta. Organized annually by EGR, the event brings together operators, suppliers, and technology providers to acknowledge performance and development across the online gaming sector. In its shortlisted category, Imagine Live appears alongside other live casino-focused companies such as ElCasino and Live88, highlighting its growing profile within a competitive segment.

The shortlist recognition reflects broader industry awareness of Imagine Live’s expansion efforts and product direction. It also follows another recent nomination, as the company was previously named a contender for Live Casino Supplier of the Year at the SBC Awards 2025. Together, these acknowledgments suggest increasing visibility for the provider among both peers and potential partners.

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Portfolio Development and Production Investment

Since entering the live casino market, Imagine Live has worked to establish a balanced portfolio that combines established table games with original formats. Its live dealer lineup includes core casino titles such as Blackjack, Roulette, Poker, Baccarat, and Dragon Tiger. At the same time, the company has developed a range of game shows aimed at operators seeking alternatives to traditional table-based experiences.

This dual approach has helped Imagine Live stand out within a crowded live casino environment. Original titles, including Dynamite Roulette and Pirate Plunder, have played a role in defining the provider’s creative identity while retaining gameplay structures familiar to players. The company first introduced its brand to a wider audience through Digitain’s portfolio at ICE London 2023, which marked an early step in expanding its industry footprint.

To support its content strategy, Imagine Live has invested in studio infrastructure and production technology. Among these investments is a Robot Arm camera system, designed to deliver smooth, dynamic motion shots during live dealer broadcasts. The company views this technology as a way to enhance visual presentation while maintaining consistent production standards across its studios.

Source:

, linkedin.com, January 8, 2026.

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