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Amusnet Appoints Cameron Green to Lead South Africa

Posted on January 12, 2026 | 11:05 am
Amusnet-Appoints-Cameron-Green-as-Country-Manager-for-South-Africa

Amusnet has announced the appointment of Cameron Green as Country Manager for South Africa, a move that highlights the company’s continued focus on strengthening its position in one of Africa’s most established regulated gaming markets. The appointment reflects Amusnet’s longer-term strategy of building strong local leadership structures to support sustainable growth and deeper market engagement.

Green brings more than 25 years of experience from across the casino, sports betting, and poker sectors. His professional background includes senior leadership positions on both the operator and supplier sides of the industry, giving him broad exposure to the full lifecycle of gaming operations. Over the course of his career, he has worked extensively with product development, operational management, regulatory compliance, and market entry strategies, all within regulated environments.

In his new role, Green will oversee Amusnet’s commercial activities in South Africa. His responsibilities include expanding the company’s local footprint, supporting existing operator partnerships, and establishing new commercial relationships. He will also play a central role in ensuring that Amusnet’s portfolio continues to meet local regulatory requirements while delivering performance and market-specific relevance.

Speaking about his appointment, Green said: “It’s a real privilege to join Amusnet at such a symbolic moment as the company celebrates its 10th anniversary. Amusnet has built a strong global reputation for quality and long-term partnerships, and my focus now is to establish and grow our local presence in South Africa in a way that is sustainable, compliant, and partner-driven. My role is to establish Amusnet’s entity in South Africa and build a strong foundation for growth through close collaboration with local partners, and smart market execution.”

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Experience Across African Gaming Markets

Before joining Amusnet, Green played a significant role in developing and scaling gaming operations throughout Southern and East Africa. His work involved close cooperation with regulators, operators, and technology providers, with an emphasis on compliant and player-focused solutions. This regional experience has given him detailed insight into the regulatory frameworks and operational challenges that shape gaming markets across the continent.

His familiarity with South Africa’s regulatory landscape is expected to support Amusnet as it strengthens its local presence. The company has identified South Africa as a strategically important market within its broader African expansion plans, and Green’s appointment is intended to support a structured and compliant approach to growth.

Amusnet has stated that maintaining strong relationships with local partners remains a priority. By placing an experienced industry professional on the ground, the company aims to ensure that its content offering aligns with operator expectations while meeting jurisdiction-specific requirements.

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Company Strategy and Leadership Perspective

Amusnet’s leadership has described the appointment as an important step in advancing its regional objectives. Irina Rusimova, Chief Commercial Officer at Amusnet, commented: “Cameron’s appointment is a key step for Amusnet in South Africa. His track record in driving growth, building market-ready strategies, and working closely with operators and regulators aligns perfectly with our direction. We’re excited to accelerate our momentum in the country with Cameron leading the way. We believe growth comes from quality content, trust, and long-term collaboration. Cameron embodies that approach. His experience will play a key role as we strengthen our footprint in South Africa and continue delivering high-performing, localised solutions to our partners.”

The company has emphasized that the role will involve balancing commercial expansion with compliance and localisation. Green’s background across both B2C and B2B environments positions him to address the operational and regulatory considerations that accompany expansion in a mature market.

Source:

, amusnet.com, January 9, 2026.

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