GrooveGaming Acquires New Partner for LatAm Market: BetConnections

GrooveGaming (GG), leading casino aggregator and provider of versatile content, has secured a deal with BetConnections to feature its games via the LatAm brand. The operator continues to make regular moves in conquering the rest of the casino world.

In previous years, Groove has acquired many partners in the market while becoming an aggregator of choice for numerous operators such as EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire, and BetConstruct. The latest deal with BetConnections will improve its recognition in Latin America, acquiring another perspective market.

Groove has a powerful portfolio of more than 4000 games, with the addition of aggregated releases such as live casino, poker, slots, and table options. All these games are accessible via simple integration, allowing the brand’s partners to boost revenue.

GG is seeing further exposure in the market while becoming an aggregator of choice for many partners. It provides solutions based on progressive technology, allowing operators to include an array of features in the games and boost retention. The brand also stands out with an immense choice of live dealer titles, with some of the leading sorts of blackjack, baccarat, and roulette.

BetConnections is, on the other hand, famous for sports betting offering along with virtual sports such as horse racing, football, and tennis among others.

Reacting to the new arrangement, Head of Sales at Groove Gaming, Rebecca Sotomora said:

“We are delighted to sign this content partnership with BetConnections, which is the online casino platform known throughout Latin America and will be a driver for our growth as well as creating opportunities in one of the most attractive and upcoming continents. Our presence in Latin America has been significantly reinforced through this agreement with BetConnections.”

CEO at BetConnections, Jesus Campos Briceño said:

“There’s nobody in the industry that doesn’t know about GrooveGaming’s groundbreaking technology, commitment to customer service, and rich multi-layered content powered by a single integration. They’re an easy company to do business with and have a great product, we are positive that this is a major step forward for both our operations.”

Source: . European Gaming. August 5, 2020.