Ezugi Grows EZ Arcade Lineup with the Launch of Coin Rush and Coin Rush Pro

Ezugi is expanding the reach of its pioneering EZ Arcade collection with the introduction of two vibrant new games—Coin Rush and Coin Rush Pro. These additions build on the momentum of existing EZ Arcade hits such as Magic Claw, Fortune Pusher, Auto Claw Roulette, and Cricket Ball Roulette, which merge retro arcade charm with the interactive appeal of live online casinos.

Developed with proprietary technology, EZ Arcade holds the distinction of being the first scalable Live Arcade solution in the industry. The format caters to both individual players and multiplayer audiences, bridging nostalgic gameplay with modern live casino dynamics.

The newly added titles, Coin Rush and its advanced counterpart Coin Rush Pro, are designed to emulate the thrill of classic coin pusher machines. Players watch with anticipation as coins hover at the edge, ready to drop. When they do, they can trigger cash wins or unlock bonus rounds. Coin Rush Pro introduces an added feature—a player-controlled cannon that shoots coins toward the platform, increasing engagement before the game’s randomized outcome is determined.

Each EZ Arcade title brings something unique to the table. For example, Auto Claw Roulette fuses arcade-style mechanics with traditional roulette gameplay. In this game, an automated claw selects colorful balls while players place bets using a classic European or American roulette layout.

In Magic Claw, players take control of a mechanical crane in real time. The game concludes with the selection of a colored ball, triggering a Bonus Wheel that can award multipliers up to 100x. These engaging mechanics reinforce the collection’s core value: making traditional casino games more interactive and visually engaging.

Operators can easily incorporate these titles through direct integration with Ezugi or by using Evolution’s One Stop Shop (OSS) platform. This streamlined access is part of Ezugi’s mission to provide flexible and dynamic gaming content to partners.

“The launch of EZ Arcade was another key step in Ezugi’s ongoing mission to innovate within the live gaming space. With EZ Arcade we’ve created a brand-new product category that blends the fun and familiarity of arcade games with the technology and engagement of live casino,” said Gilad Ben-Ami, Commercial Director at Ezugi.

He continued, “The strong positive response we received during the soft launch of our EZ Arcade game concepts confirmed our initial vision that arcade-style games in an online live casino context would be an exemplary success story. The next step will be to roll out branded machines with our strategic partners in the coming months while expanding our EZ Arcade portfolio still further.”

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Further diversifying its portfolio, Ezugi recently launched Ultimate Flip, a live casino game inspired by a traditional Vietnamese game. In this high-speed offering, players bet on whether four chips—shaken in a bowl by the dealer—will land red-side-up or white-side-up. Bets can also be placed on mixed outcomes, with payouts reaching up to 50:1, offering considerable reward potential.

Though simple in design, Ultimate Flip is rich in cultural influence and demonstrates Ezugi’s ability to adapt traditional games into compelling live formats that appeal to modern online audiences.

Source:

, linkedin.com June 4, 2025.